March 1, 2020

We had an unforgettable week at Euroshop 2020. We made a lot of new connections and made it to the finals! But more importantly, we observed the latest trends and drew our conclusions. GRAPHIUM is pleased to share with you our insights on where the world of design and stand building is heading.

1. As always an ‘idea’ is the key to everything. Nothing ‘hooks’ better than an idea dressed up. Of course, Euroshop 2020 is the place to implement the most creative and exciting ideas. EuroShop 2020 was gripped by the ‘Brand’! Bold ideas, with every detail from the stand design, to clothes, to souvenirs to leaflets and everything in between is realised in a single concept. Some used music and even scents to increase impact.

2. The preferred materials are still natural products. Wood and living walls never go out of style.

3. Interesting surfaces and new coatings: metal mesh, new fabric textures, antique walls, textured reports with metal or stone inserts, glossy logos - everything was modern and o...

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